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Building New Markets


Mulberry South LLC was established in 2009 to develop a blueprint for a one-of-a-kind firm that could create value not only for investors, but also for employees, communities, stakeholders, and the world. In 2012, the Good. Celebrated. research team launched the work with a study on the connection between corporate social responsibility and enterprise growth. Today, Mulberry South's work is embedded in emerging business verticals, market research, strategic alliances, and online tools.



Corporate social responsibility

Mulberry South's team conducted a multi-year market research initiative, called Good. Celebrated., to discover a key audience engagement indicator known as "Social Impact Culture Type." Today, Mulberry South's tool to determine Social Impact Culture Type is deployed as a component of workplace culture tools offered by Embolden, Mulberry South's qualified vendor partner.

Female consumer loyalty

Diary of a Good Girl was the name of a research-based lifestyle media platform designed to test content and activities related to celebrating good in a household setting, thereby creating greater brand loyalty among female consumers. The media platform operated from 2011  - 2014 as part of a research study to collect data about consumer trends in philanthropy and social impact. Bolstered by the 2012 publication of a self-improvement book, Cereal for Dinner, Cake for Dessert, Diary of a Good Girl confirmed Mulberry South's hypothesis that social impact has become an integral part of the lifestyles of today's female consumers. 

Personal and professional success

Eat Cake Do Good was a 2012 market research campaign designed to test the connection between "celebrating good" and achieving success, both at home and in the workplace. The study connected the dots between traditional notions of philanthropy and principles of positive psychology. The Eat Cake Do Good campaign included a series of employer-sponsored workshops for employees to learn the basics of philanthropy, charitable giving, social impact lifestyle, corporate citizenship and community engagement as pillars of personal and professional growth. The campaign featured whimsical cakes--both in print and in edible form--as a metaphor for celebrating philanthropy in the ways that mean the most to the people doing the good. The research indicated that making a positive difference in the lives of others is one of the best ways to make a positive difference in your own life, too. 



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